Kodak courage
n. The greater-than-usual level of courage exhibited by people who are being photographed or filmed.
Examples
1995
Downtown, I've skated in front of that many people," says Keida. "It's good. It gives you a lot more incentive to try your hardest. There's a certain thing called Kodak courage. If there's a camera, it pushes you to do better.
—Mike Keida, “In-line or outta their minds,” The Post-Standard, September 07, 1995
1990 (earliest)
And I'm trusting John's grip, completely. You talk about being high on life … to know that you could die, but you probably won't, but you don't know it. People were filming, so I just kind of got my Kodak courage together, told myself, You're going to do this, so why freak yourself out? Everything melted away, I let go and the bridge just disappeared.
—Craig Vetter, “Rubber jump,” Playboy, September 01, 1990