social notworking
pp. Reading and posting to a social networking site instead of working.
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Etymology
Examples
2008
Slim-line, modern and slick, this metal and glass computer desk features a pull-out keyboard worktop and shelf, perfect for wasting time social "not-working".
—Charlotte Philby, “The Ten Best Desks,” Independent Extra, August 11, 2008
2007 (earliest)
Welcome to SocialNotworking.co.uk. The idea behind this site is to offer some alternatives to those people who have been there, done that and got the t-shirt in terms of the whole social networking phenomena.

In the same way as smokers get away with working less than non-smokers due to their smoking breaks, those people developing addictions to social networking sites are working less, and notworking more!
—“Welcome…,” SocialNotworking.co.uk, July 08, 2007