We’ve become better at choreographing ourselves and showing our best sides to the screen, capturing the most flattering angle of our faces, our homes, our evenings out, our loved ones and our trips.

It’s success theater, and we’ve mastered it.

Some people seem to have a special flair for self-promotion and self-aggrandizement, also known as success theater. While annoying for sure, this is usually damaging to the organization.

Success theater is noticeable by its frequent and persistent use of hyperbole, anecdotes and vanity metrics.

A lot of startup energy goes into what I call "success theater" — that is, convincing the world that you and your startup is successful.