tri-channel

adj. Describes a retailer that sells products through three channels: bricks-and-mortar stores, a catalog, and a website.

Also Seen As

trichannel

Examples

2000

Traditional companies that have set up Web sites aren't immune to this reality. The luxury goods retailer Saks Fifth Avenue launched its Web site in August. Saks is now "tri-channel," the latest e-commerce buzzword: It sells in stores and through catalogues in addition to its Web presence.

—David Streitfeld, “At eToys Site, It's Service With A Nervous Smile; Dot-Com Pins Future on Customer Hand-Holding,” Washington Post, December 03, 2000

1999 (earliest)

Even so, Fersch is not convinced of the viability of traditional advertising. "As a tri-channel retailer, our greatest advantage is our 100 million catalogs, our 520-plus stores and our Internet presence."

—Jean E. Palieri, “Eddie Bauer Goes Back to Its Roots,” Daily News Record, October 04, 1999

Filed Under

ecommerce retail

Some Related Words

bricks-and-mortar clicks-and-mortar face-to-face sales magalogue multi-channel shopping stores with doors trialogue tri-ovenable

Posted: January 16, 2001