B2B2C
n. Business-to-business-to-consumer; describes transactions in which a business sells a service or product to a consumer using another business as an intermediary.

Example Citation:
"Another general message to the believers was: B2B (business-to-business marketing) and B2C (business to consumer) are so five minutes ago; from now on it's all about B2B2C."
—Jessica Seigel, "While Nasdaq Burns," The New York Times, April 23, 2000

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