n. Business-to-customer; describes transactions in which a company sells a service or product to a customer.

Example Citation:
"Toyota's venture will target industry players who distribute and sell repair parts, but the system also will have a B2C element. That means IStarXchange could compete with such B2C players as GR8RIDE.com, an online start-up that hopes to sell aftermarket parts to car buffs."
—Greg Johnson, "Web Is Where Rubber Meets Road as Tire Battle Looms," Los Angeles Times, May 8, 2000

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