B2C
n. Business-to-customer; describes transactions in which a company sells a service or product to a customer.

Example Citations:
Toyota’s venture will target industry players who distribute and sell repair parts, but the system also will have a B2C element. That means IStarXchange could compete with such B2C players as GR8RIDE.com, an online start-up that hopes to sell aftermarket parts to car buffs.
—Greg Johnson, “Web Is Where Rubber Meets Road as Tire Battle Looms,” Los Angeles Times, May 8, 2000

That’s B2C (business to consumer) in the patois of the information age, and though it gets a lot of media attention of the gracious-what-will-they-think-of-next variety, it is very far from the big ticket item of electronic commerce.
—“B2B: Be in it or go out of business,” The Age (Melbourne, Australia), May 9, 2000

Earliest Citation:
In the other model — business-to-consumer (B2C) — some large corporations that have taken the lead have primarily been in service-oriented industries.
—Lee Eng Thay, “How to get the critical mass for adoption of e-commerce,” Business Times (Singapore), August 24, 1998

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