(BEE.tul.may.nee.uh)
n.
The high level of interest that people are exhibiting towards the latest incarnation of the Volkswagen Beetle.
Example Citation:
"Preliminary reviews are flattering. But bud vases aside, aren't most boomers a little too 'prosperous' for the cramped rigors of a Bug? Let's hope not: A new round of Beetlemania would give the Children of the Boom a shared moment with their parents, while validating the hours a generation invested in misspending its youth."
—"Re-bugged," USA Today, January 6, 1998
—"Re-bugged," USA Today, January 6, 1998
Earliest Citation:
Beetlemania. Volkswagen has begun the first road tests of the eagerly awaited Beetle replacement due in 1998.
—"World news this week," Autoweek, August 21, 1995
—"World news this week," Autoweek, August 21, 1995
Notes:
This word — a play on the Beatlemania of the 60s — has been used for many years, usually to refer either to the heyday of the Volkswagen Beetle in the 1950s, or as a joshing reference to entomological gatherings and exhibits.
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