n. Consumer-to-business-to-consumer; describes transactions in which a consumer sells a service or product to another consumer using a business as an intermediary.

Example Citation:
"Terms like B2B, B2C and C2C are the buzzwords that raise eyebrows. Little do they know that Internet models change so fast that they have 'mutated' into B2B2C and C2B2C along with the e-commerce models."
—Jeff Ooi, "Digital divide saves us from the Love Bug," New Straits Times, May 15, 2000

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