I society
n. A society in which people emphasize independence and individuality.

Example Citation:
"We are, the Future Foundation suggests in new research for First Direct, moving towards an 'I' society, where consumers focus on 'expressing individuality, being independent, both mentally and materially, and on finding new forms of fulfilment and sources of identity'."
—Alan Mitchell, "Customers out to buy time and pleasure," The Times (London)

Related Words: