Is SPF creep about advanced protection...or advanced hype?
—Yuki Hayashi, "Mega sunscreens," Elle Canada, July 10, 2009
Even higher SPFs may eventually hit the market. In the United States, sunscreens with SPFs over 100 are already on store shelves.
—Erica Johnson, "The ABCs of SPF," CBC, June 5, 2009
But now, SPF creep has hit the triple digits with Neutrogena's SPF 100+ sunblock, leading some dermatologists to complain that this is merely a numbers game that confuses consumers.
—Catherine Saint Louis, "Confused by SPF? Take a Number," The New York Times, May 13, 2009