This also falls in line with the mobile discovery trend long-espoused in this column. It's now taking on new forms with growing smartphone penetration, and a Groupon-fueled hunger for the deals infused with apps carrying the SoLoMo banner.
—Michael Boland, "Discovering the Right SoLoMo Formula," Search Engine Watch, March 11, 2011
—Thomas Claburn, "Google Defines Social Strategy," InformationWeek, May 6, 2011
—Tony Gentile, "Google buys Dodgeball; SoLoMo gets a parent," buzzhit!, May 12, 2005