Rodney Ho, "Start-Ups Are Wrapping Cars In Ads and Paying the Drivers," The Wall Street Journal, June 6, 2000
So what, says Gil Schwartz, CBS's senior vice president of communications. "Some people have charged that television is commercial," Schwartz says, dripping sarcasm.
"At no time did Elizabeth Taylor touch a bottle of perfume, nor hawk her product. This was in this case a hopefully witty and tongue-in-cheek series of references to what Alfred Hitchcock would call a MacGuffin, a device that moves the plot along.
"To view this as an intrusion into sacred air time by crass commercialism would be at best humorless and at worst glum."
But critics of the trend note that making a joke out of ad creep is the technique's favored form of camouflage.
Steve Johnson, "Creeping commercials," Chicago Tribune, March 24, 1996