agritourist
n. A tourist who watches and participates in agricultural activities. Also: agri-tourist. [Blend of agriculture and tourist.]
agritourism n.

Example Citation:
"Within the next two years, Vineland Estates is planning to open an international culinary institute on its property, with lodging for up to 70 students, visiting chefs and agritourists who want to see Niagara wine-and-food country up close."
—Joe Chidley, "Haute Canuck," Maclean's, August 24, 1998

Earliest Citation:
Country vacations in Europe are as varied as the countries themselves. In Greece, for example, women's agritourist cooperatives are the force behind rural tourism development. Agritourism is a system in which farmers use tourism to supplement their farm income. Four women's agritourist cooperatives are operating in Petra, located in the Peloponnese Peninsula; the island of Chios, and Ambelakia and Arachova, both of which are north of Athens.
—"Rural Tourism Outlook Bright, Study Shows," Tour & Travel News, June 27, 1988

Notes:
Another word for farm-friendly tourism is tractourism (a blend of tractor and tourism):

Farms in Cheshire are leading the way by diversifying into tourism.

Almost a third of farms in the county are now involved in the industry with 17 per cent operating active businesses and 12 per cent planning to do so.

The North West Farm Tourism Initiative (NWFTI) has even coined a term for the trend — tractourism.

Ventures include offering accommodation, opening farm shops and running activities like maize mazes.
—"Tourists won round by pull of the tractor," The Sentinel, December 17, 2006

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