—Rich Thomaselli, "Trends to watch in 2007," Advertising Age, December 18, 2006
Today, that creature has morphed into something that goes by the unflattering name "brand slut" (the nicer term is "brand promiscuous"). She would be the fashion and beauty consumer who flits from one brand to the next.
—Greg Morago, "The brand sluts," Hartford Courant, January 1, 2007
But the 18 to 34 crowd, apparently, are disloyal brand sluts. They hop and whore around the place, trying this new beer or that new car or body sprays and tooth whiteners: they can be bought, in other words. And that makes them desirable.
—Rob Long, "So 40 is the new 30, I say to the network executive. No, he explains, 40 is 30 with money," The Sunday Telegraph, November 20, 2005
A Brand Slut is into products by a certain company or set of companies. Most commonly technological - the "iSlut" is rapidly emerging as a name for those who buy everything Apple produces.
A Label Whore is usually particularly designated for people who buy massive amounts of designer clothes - and usually based on whichever label is en vogue at that time.
A Corporate Whore is someone who commonly will pass over a superior product by a small company and automatically buys the equivalent product by the biggest company. Examples include people who will automatically buy an iPod when looking for an MP3 player, will buy McDonald's over local take-away food or will only watch mainstream films, rather than independent efforts.