n. A commercial played before a movie.

Example Citation:
But common sense has never held sway in the world of advertising, where the latest gimmick is the “cinemad.” Mad is right. Running after the snack-bar spots and before the coming attractions, these ads hawk everything the tube does at home, including TV shows, and some theatre-chain executives see this as the most irresistible source of revenue since the jumbo, colossal soft drink.
—“Give it the hook,” The Gazette, August 23, 1999

Earliest Citation:
When the “cinemads” — called rolling stock ads, in the trade — are done, moviegoers finally get sneak previews of coming attractions, which are also ads, but entertaining enough to get a pass.
—John Carroll, “Unbecoming attractions,” The Boston Globe, August 15, 1999

Related Words: