adj. Relating to a link that has been designed, often with misleading or sensational text, to entice a person to click. Also: clickbait-y, click-bait-y.

Example Citations:
To the average online journalist, few words are as irksome as the clinical and ill-defined “content.” Everything on the internet is content, which means a reblogged chart about millenials [sic] with a clickbaity title is lumped into the same category as a yearlong investigation into New York City homelessness.
—Alex Litel, “‘This Haunts Me at Night’: The Man Behind ViralNova on the Viral Bubble,” The Wire, January 15, 2014

Gianotto’s day job entails managing technology for a New York City based creative agency called Noise—and that requires her to spend a lot of time on Facebook. There, she said, the clickbaity headlines just came “one after another after another,” to the point where borrowing common phrases from the viral content “became a running joke because it was so frequent.”
—Christine Lagord-Chafkin, “Clickbait Bites. Downworthy Is Actually Doing Something About It,” Inc., January 27, 2014

Earliest Citation:
Reason magazine compiled the “The 10 most absurd Time magazine covers from the last 40 years” and the coverlines feel downright clickbait-y if you ask us.
—Nicholas Carlson, “‘The 10 Most Absurd Time Magazine Covers From The Last 40 years’,” Business Insider, June 12, 2009


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