After analyzing hundreds of media articles, news clips and television ads on the issue, the Institute for Public Policy Research (IPPR) dubbed it "climate porn." This means using apocalyptic language to describe the challenges posed by climate change.

Climate porn, the IPPR argued, amounts to a "counsel of despair," making the public feel helpless and insignificant.
—Lorrie Goldstein, "The new pornographers," The Toronto Sun, January 7, 2007

"Obviously, climate change was a huge story and, in many ways, this year saw the debate move beyond the sterile argument over whether climate change is actually happening to a more constructive one on how science and technology can help us adapt to the worst impacts.

"The Stern Report in the autumn laid out the huge economic costs to governments of mitigation and adaptation to climate change. However some experts criticised the media for exaggerating the worst aspects of climate change and indulging in 'climate porn'.

"The Tyndall Centre [for Climate Change Research] and the Institute for Public Policy Research both criticised the media for sensationalising the worst case scenario and thus running the risk that the public will feel that it is too late to act."
—Ian Johnston, "Climate of fear as science has a bad news year," The Scotsman, December 23, 2006