n. The trend towards direct interaction between consumers and producers, which reduces or eliminates the need for intermediaries such as wholesalers, retailers, brokers, and agents.

Example Citation:
"When information shifts from physical to digital form, the old intermediary roles disappear...For many of the folks in the middle, disintermediation means they'll need to buy a copy of 'What Color Is Your Parachute?' or some other career planning book."
—Don Tapscott

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