Bottles of this stuff sell at auction on eBay for $150 to $300. But this isn't Scotch it's "extreme beer," a growing phenomenon at the far edges of America's 25-year-old craft-brewing movement.
This particular brew, Utopias, is produced periodically by the Boston Brewing Co., makers of Sam Adams beer. At 24% alcohol by volume, Utopias is also one of the strongest beers ever brewed, though it has an extreme rival down in Delaware: World Wide Stout, produced by Dogfish Head Craft Brewery, at slightly more than 23%. ...
The extreme-beer movement marks the latest effort by specialty "microbrewers" to transform their quaff from a commodity to a premium product.
Ken Wells and Christopher Lawton, "It Ages Well, Goes With a Good Cigar And Is Kept in Cellars - It's Called Extreme Beer For Price, Alcohol Content," The Wall Street Journal, April 29, 2003
It's what Koch calls an "extreme" beer and what Boston Beer specializes ina premium, niche product that appeals to select drinkers, not the masses.
Jenny C. McCune, "Brewing up profits; Boston Beer Co.," Management Review, April 1994