"The newly minted multimillionaires of the Internet gold rush want more from their financial advisers than just estate planning — they want help in preventing wealth from corrupting their children's values. In the last two years, Merrill Lynch & Co. Inc. has seen growing demand for 'financial parenting' services that help with the problems some families face in dealing with sudden wealth."
—"Cool & Unusual," St. Louis Post-Dispatch, February 6, 2000