They say it works like this: A consumer such as Miss Farker, who had primarily used computers that operate on a Windows-based operating system, gets an IPod.
They fall in love with it, so much so that they begin buying other Apple products, eventually replacing their PC with a Macintosh, an IBook or another kind of Apple computer.
—Chris Baker, "iPod's Halo," The Washington Times, May 5, 2005
—"Merrill Lynch reiterates 'buy' rating for Apple," MacMinute.com, August 27, 2004
"Apple could beat our estimate, based on strong iPod demand and a pick-up in PC sales to the creative market," Milunovich wrote in a research note last week. "Anecdotal evidence suggests some switching to Mac due to the iPod halo effect."
—Ina Fried, "iPod helps Apple earnings sing," CNET News, April 14, 2004