He first stated that everything they do at the fair is entertainment. "It's a matter of perspective and presentation." He said the catch word is 'eatatainment' when combining experiences. "Irritainment is a word we've come up with that means something is so annoying, you can't stop watching it. Present all but that." A good example was the O.J. Simpson murder trial.
Tom Powell, "Minnesota's Sinclair promotes food as new 'eatatainment'," Amusement Business, June 10, 2002
Angela Gunn, "Online Grapevine," Computer Shopper, August 1, 1995
jump the shark
weapon of mass distraction