FHM, along with Maxim, Stuff and a handful of imitators, focuses on booze, babes and partying. They're the print form of beer commercials, and they care little for the distant '60s, for that generation's values or its crusading journalism.
Joel Brown, "Rolling Stone now gathers lots of moss," The Boston Herald, September 22, 2002
Occasional sense of humour failures, such as the vexed article about the new lad mag Loaded, are compensated for by the variety of voices and serious writing full of sense and stimulation. Everywoman's claim to be the voice of the modern women's movement in Britain is justified.
Emma Brooker, "All that's new on this month's newsstands," The Guardian (London), March 6, 1995
Ironically the lads' mag, Loaded, comes from IPC, who already provide that section of the gay population who don't buy Just 17 with their constant diet of Take That pictures through the recently launched Now.
Simon Fanshawe, "Whatever happened to the normal lads?," Evening Standard (London), April 20, 1994
irritable male syndrome
male answer syndrome