So how did the man cave make such a transformation? The experts said there are several factors at play: more disposable income, better gadgets on the market for trading up, keeping up with the Joneses and the post-9/11 cocooning factor.
"Cave dwelling," Chicago Tribune, March 23, 2004
It's billed as the first personal beverage vendor for home use. More specifically, says Lowery, who directs Maytag's strategic initiatives group, it's meant for your "man cave."
He says company research indicates "every guy would like to carve out his own little place in his home. Internally, we call it the man cave. And lots of guys, at some point, would like a vending machine in their man cave."
Michael Hiestand, "Skybox? It's a guy thing," USA Today, January 29, 2004
He can stay submerged for hours, emerging with a satisfied look on his face (which now sports new growth), claiming success in that he "finally got the dang thing working," when really, all he did was plug it in. But with his cave of solitude secured against wife intrusion by cold floors, musty smells and a few strategic cobwebs, he will stay down there for hours nestled in very manly magazines and open boxes of tools.
Let's call the basement, man cave.
Joanne Lovering, "Hers and hers closet is far more precise," The Toronto Star, March 21, 1992
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