Trade conventions are held across the country to develop strategies to entice children to certain products and then get them to cajole their parents into buying the products. Those in the industry call it the 'nag factor' or 'pester power.'
Children between the ages of 12 and 17 typically will ask nine times for an advertised product in the hope their parents will give in, according to a recent survey conducted by The Center for a New American Dream, a consumer and environmental group based near Washington. More than half the parents surveyed said they do, ultimately, buy the product.
—Jenny Deam, "Targeting kid consumers," The Denver Post, July 23, 2002
—Carl Arrington and Irma Velasco, "Deck the halls with sqads of robots," People, December 3, 1984
wife acceptance factor