non-occasion
n. An event, circumstance, or date without widespread significance.

Example Citation:
"Marianne McDermott, executive vice president of the Greeting Card Association, a national trade organization, believes her industry's robust health is largely due to the TV generation's discomfort with the written word. 'Baby boomers don't know how to write letters,' she says. 'That's why you saw this explosion 10 to 15 years ago of the non-occasion card. New cards for every conceivable reason.' "
—Gerry Hirshey, "Happy [ ] Day to You," The New York Times

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