pharma food
n. Food products with pharmacological additives that are designed to improve health (such as lower cholesterol or enhance brain function).

Example Citations:
In many areas of the UK food industry there are either statutory restrictions or voluntary codes of practice covering the conduct of advertisers. Infant formulae, confectionery, alcoholic products, health and “pharma“ foods all have tough restrictions on advertising.
—David Haigh, “Profits, ethics and advertising brands in the UK food industry,“ Brand Strategy, December 12, 1997

Pharma food: Food that tastes good and contains health agents — apple juice spiked with a laxative, anyone? — will take off.
—“Trend watching,“ The Globe and Mail, January 12, 1998

Earliest Citation:
It is hoped that once these substances are well understood, they can be extracted and then inserted into other foods. Such future foodsare termed variously as “designer foods,“ “prescriptive foods,“ “pharma foods,“ “medicinal foods,“ “neutraceutical foods,“ or “physiologically functional foods.“
—Beatrice Trum Hunter, “Challenges ahead for ‘designer‘ foods,“ Consumers‘ Research Magazine, August 1, 1992

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