put wood behind the arrow
metaphor. To provide a product or company with money and other resources.

Example Citation:
"While the layoffs are intended to reduce operating costs, Apple said it trimmed its technology portfolio to streamline development efforts. 'Time to market is very important to me,' Amelio said. 'With the narrowing of our focus, we can put more wood behind the arrow.'"
—Stephen Howard, "Narrowing tech focus, Apple cuts 4,100 jobs," MacWeek, March 17, 1997

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