And everything, from her bra to his socks, was given by local shopkeepers — from Germantown to South Philadelphia and Pennsauken — in exchange for a promise of publicity. . . .

Batista and Robinson, who have daughters ages 4, 2, and 1, saw a rerun of that "Oprah" segment last year. They looked at each other and nodded. Yes, they decided, as if thinking in unison, they'd do it. Of course, few brides are as ambitious as Batista. She was determined to have the first fully sponsored wedding — an event that would cost the couple nothing at all. It took a year of extreme persistence [but] she persuaded approximately 35 business owners to give away goods and services valued at $40,000.
—Dianna Marder, "Nothing borrowed; everything begged," The Philadelphia Inquirer, September 1, 2001

And one whose upcoming wedding on Feb 25 will be a splashy affair.

"The theme is pure, simple and white. The wedding is going to be televised, you know. It's a half-hour special. I thought it would be a good idea. We would like to celebrate with as many people as we can. I have fans who ask me "when' and "where', so this would be a good way to reach out to them"...and the sponsors.

A sponsored wedding?

"The wedding's not going to cost us anything. But, we've paid for the place. The dinner will be at Fort Canning, in the gardens. But I don't know how much the dinner will be. We're still looking for caterers to sponsor us. The sponsorship is not closed yet."
—Koh Boon Pin, "My Feb 25 wedding will be on TV," The Straits Times (Singapore), February 3, 1995