squeeze-and-tease
n. The squeezing of a TV show‘s closing credits into one-third of the screen width to use the remaining space for promoting upcoming shows and events.

Example Citation:
"The NBC 2000 unit solved this problem by creating what is known as the squeeze-and-tease: the credits are compressed into one-third of the screen (carefully tested for borderline readability) while the remaining two-thirds is used for 'promo-tainment.' "
—James Gleick, "Technology Makes Us Faster," The New York Times, September 28, 1997

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