It's success theater, and we've mastered it.
—Jenna Wortham, "Facebook Poke and the Tedium of Success Theater," The New York Times, December 28, 2012
Success theater is noticeable by its frequent and persistent use of hyperbole, anecdotes and vanity metrics.
—Preben Ormen, "Success theater: you don't want to be in it," Preben Ormen's Blog, June 21, 2012
—Eric Ries, "10 Ways Startup Advice Is Flawed," GigaOM, October 20, 2009