toyetic
(TOY.et.ik) adj. Relating to something — particularly a cartoon or movie character — that lends itself to being turned into a toy.

Example Citation:
Overall, the show saw fewer movie-related properties strutting out than in prior years, with only modest lines shown for such toyetic fare as The Hulk and The Cat in the Hat (Universal), X-Men 2 and Tomb Raider 2 (Fox), Finding Nemo (Disney/Pixar) and Looney Tunes: Back in Action (Warner Bros.), which are all set for 2003 launches.
—Becky Ebenkamp and Kenneth Hein, "American International Toy Fair," Brandweek, February 24, 2003

Earliest Citation:
"Toyetic," says [Bernard] Loomis. His won Favorite Professional word. He coined it himself.

When he spoke with Steven Spielberg about building a toy line around "Close Encounters of the Third Kind," he told the director, "It sounds like a great movie, but it doesn't sound toyetic."
—Phil McCombs, "The Toy Business," The Washington Post, December 20, 1977

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