"Research and Markets: Life Attitudes to 2006 Volume 1.0," M2 Presswire, March 4, 2003
Or you prefer something fancier Beef Burgundy perhaps? Thinly slice a half pound of lean meat, brown it in a skillet for a few minutes, add two tablespoons of wine or water, the frozen package of sauce and vegetables potatoes wedges, pearl onions, carrots, peas and sliced mushrooms from Birds Eye's new Easy Recipe box, cook for about eight minutes and you have dinner for two.
Want a salad as well? Simply buy the Caesar salad kit in the produce aisle. It comes with croutons and salad dressing. Just rip open and toss.
If those don't meet your tastes, there's a stir-fry chicken kit, a chicken pasta salad kit, a fresh oriental vegetable kit and a gyro sandwich-making kit, just to name a few.
"It's truly toy food," says Martin Friedman, editor of New Product News. "You get a little piece of this, a little of that, put it all together and make something, just like it was an Erector Set."
Caroline E. Mayer, "Kit cook = convenience," The Washington Post, August 5, 1992