adj.
Describes a retailer that sells products through three venues ("channels"): bricks-and-mortar stores, a catalog, and a Web site.
Example Citation:
"Even so, Fersch is not convinced of the viability of traditional advertising. 'As a tri-channel retailer, our greatest advantage is our 100 million catalogs, our 520-plus stores and our Internet presence.'"
—Jean E. Palieri, "Eddie Bauer Goes Back to Its Roots," Daily News Record, October 4, 1999
—Jean E. Palieri, "Eddie Bauer Goes Back to Its Roots," Daily News Record, October 4, 1999
Related Words:
bricks-and-mortar
clicks-and-mortar
face-to-face sales
magalogue
multi-channel shopping
stores with doors
trialogue
tri-ovenable
clicks-and-mortar
face-to-face sales
magalogue
multi-channel shopping
stores with doors
trialogue
tri-ovenable
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