—virtual ad n.
--Stuart Elliot, “Real or Virtual? You Call It,” The New York Times, October 1, 1999
Using the latest technology, television networks can custom-make the advertising their viewers see, regardless of what is actually at the event. All it takes is a well-trained computer operator to transpose the advertising wherever it’s required.
—Scott Ellis, “Virtual realities,” The Daily Telegraph (Sydney, Australia), July 15, 1998
Virtual advertising, using newly developed computer systems that cast images on to a surface, is expected to prove particularly effective at major sporting events which attract worldwide TV audiences.
—Jon Henderson, “TV Watch: Pitching Ads On to the Outfield,” The Observer, May 19, 1996