voluntary simplicity
n. A lifestyle that consciously avoids luxury, flamboyance, and pretense.

Example Citation:
"All of these things are part of the — get your buzzword notebook out — 'voluntary simplicity' movement. Catered dinner parties are out. Potluck is in. Lobbying for a pay raise is out. Trading increased salary for extra vacation time is in. People are exchanging dry-cleaning lifestyles for wash and wear ones, and they don't feel deprived."
—Brandy Hilboldt, "Simplify Wanted," The Florida Times-Union, August 8, 2000

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