Gillin argues that, rather than adding up to a vast wasteland, the addition of each new blogger improves the quality of discourse.
No longer will 30-second TV ads reach the right audiences. "Word of blog" is the new word of mouth.
—Dean Takahashi, "For new breed, word of blog becomes new word of mouth," The Seattle Times, May 21, 2007
—Patrick J. McGovern, "'The New Influencers," PR Newswire, May 7, 2007
—Mark Edwards, "Hot, hot, hot," Sunday Times, November 20, 2005
word of mouse
word of post