Kickstarter is a website that offers crowdfunding: financing a project by getting a large number of people to invest small amounts. Most of these projects aren't worth the proverbial plugged nickel (see Sturgeon's law; for an example, see the Mac & Cheese Grilled Cheese Kickstarter), but a few are useful and do well (see for example the Kickstarter for the beautiful book The Shape of Design). Occasionally a project comes along that some people view as outright offensive or dangerous. In some cases, those people raise money for ventures that work against the original project, usually by funding publicity campaigns, literature, and other artforms that protest against or attempt to discredit the original. The goal is to prevent people from investing in the Kickstarter campaign, making this anti-effort a kickstopper.