An approach called altmetrics—short for alternative metrics—aims to measure Web-driven scholarly interactions, such as how often research is tweeted, blogged about, or bookmarked. "There's a gold mine of data that hasn't been harnessed yet about impact outside the traditional citation-based impact," says Dario Taraborelli, a senior research analyst with the Strategy Team at the Wikimedia Foundation and a proponent of the idea.

Luckily, there is a growing movement within the scientific establishment to better measure and reward all the different ways that people contribute to the messy and complex process of scientific progress. This movement has begun to gather loosely around the banner of "altmetrics," which was born out of a simple recognition: Many of the traditional measurements are too slow or simplistic to keep pace with today’s internet-age science.

I like the term #articlelevelmetrics, but it fails to imply *diversity* of measures. Lately, I'm liking #altmetrics.