n. The amount of brand recognition enjoyed by a product or service.
1998
A final thank you to Spike's super salesman, Stephen Murphy, who invented the word "brandwidth" — and convinced Wired to include it in its monthly "Jargon Watch" — two years before this column appropriated it.
1997
As bandwidth grows, companies will need to boost their 'brandwidth' to keep pace. As more and more information becomes easily available to consumers, it will be a lot harder for firms to cut through the clutter.
1996 (earliest)
Brandwidth
The theoretical limit of a product’s expandability into different media, venues, market segments, et cetera. "Hello Kitty has a shockingly large brandwidth."
The theoretical limit of a product’s expandability into different media, venues, market segments, et cetera. "Hello Kitty has a shockingly large brandwidth."
Brandwidth is a blend of the words brand and bandwidth. The latter is a wirehead term that is a measure of how much data can be stuffed through a transmission medium (or "pipe" in the vernacular) such as a phone line or a network cable.