Brenda High of Washington state began Bully Police USA as she pressed a wrongful-death lawsuit against her son's school district. Jared High was 13 when he committed suicide (now often referred to as bullycide) in 1998 after being bullied at school.

Adolescent psychologist and Beyondblue representative Michael Carr-Greggsaid there had been six or seven cases of "bullycide" in Victoria — where children had committed suicide as a result of forms of bullying including internet and SMS harassment.