Flip vs. Candy Bar: Almost all cellphones fall into one of these two categories, which relate to the cellphone's shape. Flip phones, also known as clamshell phones, open and close on a hinge, protecting the phone's numeric keypad from accidental dialing. Candy-bar phones are rectangular in shape and operate without having to flip open. Electronic key locks prevent accidental dialing on a candy-bar phone's always-exposed number pad.

Lightning struck once when Motorola Inc. created the world's best-selling cell phone, the super-thin RAZR flip phone.

Now the Schaumburg tech company is looking for lightning to strike a second and third time with two new products released in stores Tuesday: the SLVR, the super-thin candy bar phone directly descended from the RAZR, and the PEBL, a new "iconic product" with rounded edges and a jewel-like finish.

Motorola's innovative V70 rotator phone has made magazine covers worldwide and the latest models come in a variety of forms - from fun "candybar" phones to the sleek gadgets that look like cigar boxes, the flagship V600 clamshell and bigger personal digital assistants.