Got a line on a small ad network with tasteful advertising? Do you have experience with online advertising and advice for me? Let’s talk. Chumbox providers need not apply.

Now, it's hard to find a news page that doesn't feature a chumbox, and several large advertisers, like Outbrain, use them extensively. "You see them on CNN, you see them on Fortune… they're just everywhere — and clearly making a lot of money."

An effective chumbox clearly plays on reflex and the subconscious. The chumbox aesthetic broadcasts our most basic, libidinal, electrical desires back at us. And gets us to click.

@tomgara I learned that area is called the "chumbox" the other day. Excellent.