n. A web page grid featuring ads disguised as content links that use titillation, shock, or vanity to entice the reader to click an ad.
Got a line on a small ad network with tasteful advertising? Do you have experience with online advertising and advice for me? Let’s talk. Chumbox providers need not apply.
—Jason Kottke, “Some site news: a (temporary) farewell to advertising,”, April 03, 2017
Now, it's hard to find a news page that doesn't feature a chumbox, and several large advertisers, like Outbrain, use them extensively. "You see them on CNN, you see them on Fortune… they're just everywhere — and clearly making a lot of money."
—Nora Young, “Diving into internet 'chum?' Yes, it's as bad as you'd expect.,” CBC Radio, October 09, 2016
An effective chumbox clearly plays on reflex and the subconscious. The chumbox aesthetic broadcasts our most basic, libidinal, electrical desires back at us. And gets us to click.
—John Mahoney, “A Complete Taxonomy of Internet Chum,” The Awl, June 04, 2015
2014 (earliest)
@tomgara I learned that area is called the "chumbox" the other day. Excellent.
—Mig Greengard, “@tomgara I learned…,” Twitter, July 11, 2014
@jbenton @Choire Wow, and it *almost* ended without me ever having heard the word “chumbox”
—Oliver Burkeman, “@jbenton @Choire Wow…,” Twitter, May 08, 2014