data fracking
pp. Using enhanced or hidden measures to extract or obtain data.
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The Therapeutics Initiative’s Colin Dormuth is a Victoria researcher who already uses this information to study drug safety. After my article came out last month, he tweeted that allowing for-profit companies to mine our health data amounts to "data fracking."
—Alan Cassels, “Data fracking,” Common Ground, October 01, 2014
Data is often referred to the new oil, but a lot of that data is in hard to get at.

What did we do one all the easy coal deposits had been mined, and all the "easy oil" had been pumped? We went for the hard stuff. The oil in shale. We fracked it.

We are moving from the age of data mining to the age of data fracking.
—Justin Langseth, “Data Fracking,” Data Metaphors, May 22, 2014
2013 (earliest)
The issue is that big data has taken what I call little data for granted — they’ve assumed that they will be able to continue data fracking using cookies forevermore and that nothing will ever stop them from doing that.
—David Meyer, “Think Europeans are more into data privacy than Americans? Think again.,” Gigaom, February 06, 2013
The term data fracking also appears in this page, which Google dates to June 7, 2012, but (to be as kind as possible) it's a bit hard to tell what the author is talking about.
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