drought shaming
n. Publicly reproaching a household or institution for using water excessively during a drought.
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And some existing technologies are being repurposed to focus on the drought, for example, vizSafe, an app designed to post localized alerts allowing people to warn their neighbors about crime, flooding, fire, missing persons, and traffic, is being used for “drought shaming,” calling out water wasters.
—Tekla Perry, “The California Drought: There’s an App For That,” IEEE Spectrum, September 12, 2014
Neighbors are tattling on neighbors for wasting water and some are taking their drought shaming to social media.
—Anjali Hemphill, “Drought Shaming Pitting Neighbors Against Neighbors On Social Media,” CBS Sacramento, July 11, 2014
2014 (earliest)
a new meme; drought shaming.
—Peter Herman, “a new meme…,” Twitter, February 14, 2014