Andy Zoldan, vice president of Internet applications at Siebel, said the company will use OpenSite as the vehicle to move aggressively into "dynamic commerce," the industry buzzword for selling via online auctions.

Instead, Internet business will be dominated by dynamic pricing or dynamic commerce, which is where pricing is negotiated between buyers and sellers.

Moai, which is headquartered in San Francisco, has increased personnel within these geographical areas to satisfy customer demand for its dynamic commerce expertise and flagship online auction software, LiveExchange.