An increasing number of young people are going for cosmetic surgery so that their profile pictures look perfect. Cosmetic surgeons have coined a term for the phenomenon — the Facebook Facelift.

Seeing themselves in high definition has led to a surge in the numbers who say they could turn to "Facebook facelifts", according to new research. A survey by the media agency Mindshare found that 16 per cent of young British adults are now considering cosmetic surgery such as tummy tucks as a "normal" way of improving how they look.

According to the American Society of Plastic Surgeons, chin augmentations have increased 71 percent in the last year. Doctors confirm that more and more patients are asking for the Facebook facelift — plastic surgery for the iPhone generation.