n. A lobbying effort that uses the Internet and other technologies to quickly establish an agenda and build support.
The buzzword for this kind of digital activism is a 'flash campaign,' so named for the instantaneous mobilization of support that can be generated in the flash of a mouse click….Successful flash campaigns have been mounted for political fundraising and to drum up support for issues ranging from gun control to the E-rate.
Censure and Move On is a bipartisan "flash campaign," made possible only through the organizing capabilities of the Internet. Using e-mail and the Web, the campaign aims to translate a broad and deep consensus in the American public into swift action by Congress and the President. The campaign began with an online petition drive to highlight public opinion.