v. To watch a TV show, movie, or actor that one vigorously dislikes.
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Having said all that, if they end another episode with a montage over Coldplay's "Fix You," I will never hate-watch The Newsroom again — I just won't watch it.
—Pete McQuaid, “Craziness gets under 'The Dome',” The Lowell Sun, July 08, 2013
Four episodes into its ninth series, The Apprentice has settled into its role as the nation's favourite hate-watch. The 16 grasping nitwits who began grovelling for Lord Sugar's favour at the outset were loathsome even by the formidable standards established by the franchise, and this isn't the week they suddenly grow more likable.
—Andrew Mueller, “TV highlights 22/05/2013,” The Guardian, May 22, 2013
2008 (earliest)
Hatewatch, v, to watch something bad just to hate it (usually with friends): "The other day I was hatewatching Cashmere Mafia and I realized that the portrayal of gay men on those shows is not unlike the portrayal of African American mammies in films such as Gone with the Wind."
—Lindsay Robertson, “Let's Drink Box Wine and Hatewatch Lifetime,” Lindsayism.com, January 11, 2008
Since the ratings have gone down for three weeks in a row now, how many are staying around to hate/watch him?
—DaPete, “4-32: 2005.04.20” (reply), Television Without Pity, April 21, 2005